Sales channels

Sell where everyone scrolls, searches, and shops

Find millions of new customers, sell your products everywhere, and manage it all from Shopify.


Connect your product catalog to the top online marketplaces like Amazon, Walmart, eBay, and more.

Social media 

Turn followers into customers on Facebook, Instagram, YouTube, and TikTok.

Online search 

Get your products in front of anyone searching across Google surfaces.

More sales channels 

Sell in person, B2B, internationally, and in any of our many channels across the largest commerce ecosystem.


Reach customers ready to shop

Sync your product catalog to the leading marketplaces, then easily manage and fulfill every order in one central place.


Trusted by customers worldwide: Grow your business with powerful, cost-effective tools and programs.


Reach a built-in audience of loyal customers on one of the fastest growing marketplaces in the United States.


Get your products in front of millions of new shoppers on one of the most trusted, and long-standing online marketplaces.


Boost your brand and sales by taping into Etsy's 31.7 million active buyers, known for their love of creative and specialty items.

The image shows a diagram illustrating the ability to connect a Shopify store with multiple online marketplaces like Amazon, Walmart, eBay, and Etsy.

Shopify Marketplace connect

The top marketplaces in one place

Use Shopify Marketplace Connect to sync your product catalog to the leading online marketplaces. Manage inventory with real-time syncing, fulfill orders, and measure channel performance all from Shopify.

Discover different marketplaces

Find other popular marketplaces in the Shopify App Store.

Social Media

From followers to customers

Sell on the most popular social platforms and turn likes into sales.

An abstract view window of the Shopify Admin. Overlayed over the left side of the window is a Facebook sponsored ad and a TikTok sponsored video, both featuring a white teapot for sale. Overlayed on the right side is a sponsored YouTube video and an Instagram post with a product tag, both promoting a spotted cup.

Grow your followers, build brand loyalty, and easily manage it all.


Sync your products to leverage powerful selling tools on Facebook and Instagram.


Boost sales with creative content that converts the next generation of customers on TikTok.


Help viewers discover your products and shop directly from your YouTube videos, shorts, and livestreams.

Online Search

Help customers find your products everywhere online

Sync your products to Google and list them for free across surfaces like Search, Shopping, Images, and Lens.

A YouTube video features a man wearing a brown watch on their wrist and talking into the camera. Product tiles that features two watches for sale it overlayed on the window of the video. Small logos overlayed around the windows include: Google, Google Maps, Google Shopping and YouTube.


Sell across Google

Get in front of anyone on Google's many surfaces by syncing your products, listing them for free, and creating campaigns. Then improve your ROI with Google's insights, and predict customer behavior with built-in AI.

  • Creator Marques Brownlee and Atoms used YouTube video to drive 140K visitors to their online store with 60% of sales coming from new customers.
Atoms in partnership with Marques Brownlee

More Sales Channels

Expand your business with endless channel options

From selling in person with Shopify POS to teaming up with creators on Shopify Collabs, explore ways to grow your business with channels.

Phone screen with the Shop app primary feed, one phone screen featuring best sellers, the other screen featuring Matte Lipstick from Fern Beauty.

Shop App

Reach and retain more customers

Connect with 100M+ engaged shoppers and instantly grow your brand presence.

A sales associate in a store stands next to a customer on the sales floor holding a tablet running Shopify POS.

Shopify POS

Unify your online and in-person selling

Start selling in person from the same place you sell online.

B2B on shopify

Grow and run your wholesale business

Get everything you need to sell to business customers.

An Instagram post by maybeitslellamae, features the influencer showing off their jewelry. A product tile, featuring a necklace for sale is overlayed on top of the Instagram post. Small logos overlayed around the windows include: Instagram, Facebook, TikTok, and YouTube.

Shopify Collabs

Team up with creators to sell more

Connect with creators to sell your products to their audiences.

Learn how to optimize your multi-channel strategy

An example of multi-channel selling by syncing a Shopify merchant's product catalogue to Facebook.

What is multichannel selling

Get the essential tips for building a successful multichannel selling strategy.

An abstract illustration of omnichannel vs multichannel.

Omnichannel vs multichannel: what is the difference?

Discover the difference between omnichannel and multichannel, and why it matters.

An illustration of omnichannel management from Shopify (email, online store, social, marketplaces, POS).

Omnichannel customer experiences: how to sell where your customers buy

Get inspired by five brands that built an outstanding omnichannel experience.

Start selling in channels

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.

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