Be where your customers are

Get your products in front of tons of potential customers and enable them to check out directly where they discover your products.

Drive impact with your ads

Showcase your products and optimize performance with powerful selling and analysis tools that increase return on ad spend.

Run through Shopify

Sync your products, get real-time updates, and easily create product tags and shoppable posts from within your Shopify admin.

Merchandise to drive results

Showcase your products in a compelling way with powerful merchandising tools.

A young female wearing gold earrings and a pearl necklace in an Instagram story. A product card featuring Cadette Jewelry’s Alma earrings with product label overlayed on top.

Create great shopping experiences

Help new customers find and explore your products using product tags and customizable product detail pages.

Generate launch buzz

Build anticipation for product launches by previewing details about exclusive drops and letting customers set reminders to buy.

Help boost conversion

Make it easier for customers to buy your products right where they discover them, with an integrated checkout.

Drive sales and enhance ads’ performance

Leverage powerful selling, analysis, and conversion tools for ads, across Facebook and Instagram.

Sync your product catalog

Sync products from Shopify directly into Ads Manager to easily create ads and shoppable content that more potential customers see.

Optimize ad performance and measurement

Help improve ad targeting, decrease cost per acquisition, better measure outcomes, and drive return on ad spend with the Conversions API and by setting up a Meta pixel.

Shorten the path to purchase with Shop Pay

Shorten your customer’s path to purchase with Shop Pay’s fast, flexible, one-tap checkout that converts customers without ever leaving Facebook or Instagram.

A young female wearing gold pearl drop earrings in an Instagram story. An interface showing methods of payments. Product tiles features two pairs of earrings by Cadette Jewelry.


Channel features are subject to regional availability.


No, you don’t need Shopify to sell on Instagram and Facebook. However, Shopify merchants are able to quickly sync their inventory, customer, and sales data between Facebook, Instagram, and Shopify. You can manage all of your business’s sales across the internet in one place—the Shopify admin.
Connect your Shopify and Facebook or Instagram accounts to sync your product catalog to Facebook and/or Instagram. Then, find new customers with ad campaigns you create using the Facebook Ads Manager. Once you start making sales through your ads and social posts, you’ll be able to manage orders, payments, and returns within Shopify. For information on selling on Facebook or Instagram, visit our How to Sell on Facebook and How to Sell on Instagram guides.
It’s free to list your products on Facebook and Instagram with Shopify, as these channels are included as part of your Shopify plan. Any fees relating to your use of Shopify Payments or another payment provider will apply the same way as they do to sales made through your online store.
Orders, returns, and refunds for orders placed on Facebook and Instagram are managed exactly the same as orders from your website. You’ll be able to view payouts and financial reporting for these orders, alongside your other orders, in your Shopify admin.